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White Cranberry Juice Where To Buy



For 135 years, since his great-great-grandfather arrived from Ireland, Lee's family had harvested cranberries in October when they turned a deep, glossy, garnet red. The price he was paid per barrel was based, in part, on how deep and richly colored his berries were. Berries that were too pale or, God forbid, white, were rejected. That was how the cranberry business had worked since its beginnings in the early 1800s.




white cranberry juice where to buy



The cranberry business in the late '90s was foundering. With a glut of berries, growers were being paid less for their fruit. Worse, cranberry products weren't winning over any new customers, so sales were stalled. Ocean Spray, a cooperative of 925 growers that was formed in 1930 and controls 80 percent of North American cranberry production, needed something new, exciting and profitable to sell. The white berries -- with their clear juice and milder flavor -- held that promise.


After all, cranberry execs had seen the grape juice business get rejuvenated with the introduction of mild, white grape juice aimed at children. And bottled waters -- the ultimate clear beverage -- were huge.


Not quite two years later, Ocean Spray is calling it the company's best product introduction in years. Sales have rocketed to $100 million as of August and growers are amazed and grateful for two distinctly different reasons: kids and cocktails. As expected, young families like white cranberry juice because it doesn't have the red's tart bite and doesn't stain the carpet. What was unexpected was how bartenders embraced the new juice to make clear cosmopolitans and other drinks in bars from Cape Cod to California.


"One of the challenges of red cranberry juice is its tart flavor. Kids and younger consumers are not heavy drinkers of red cranberry juice. The red user is typically 40 to 55 years old with either teenage kids or no kids," he says. White cranberry juice beverages -- including white-peach and white-strawberry blends -- are more likely to be consumed by those around 35 and in households with kids under 12 or in larger families, says Gallagher. "The household that would typically buy white grape juice and apple juice will buy white cranberry juice," he says.


* White cranberries are not just another variety of cranberry that happens to be pale. All cranberries go from being green to white to red. Unlike other fruits (strawberries and tomatoes, for example), which get sweeter as the color develops, cranberries actually develop more tartness as the color deepens, says Carolyn DeMoranville, director of the University of Massachusetts Cranberry Experiment Station in East Wareham. White cranberries have slightly less acid, which accounts for their slightly milder flavor.


* White cranberry juice is not red cranberry juice that has had the color stripped out. The juice from all cranberries is clear; it's the red skin that gives the color in much the same way as red grape skins give red grape juice (or red wine) its color, explains DeMoranville.


* White cranberry juice has similar benefits to the red juice in protecting against bladder infections, says Amy Howell, a scientist at the Marucci Center for Blueberry and Cranberry Research at Rutgers University. All cranberries have "condensed tannins," says Howell, which are specially shaped molecules that basically build a protective shield in the urinary tract against bacteria. "When those tannins are in your body, the bacteria cannot set up shop," she explains. "Hardly any other fruit has this benefit."


Cranberry farming as a business began in the 1840s and it slowly grew from a cottage industry to a $25 million business by the late 1950s, says Jere Downing, executive director of the Cranberry Institute, a trade association of U.S. and Canadian cranberry companies. Consumers could buy cranberry sauce, fresh and frozen cranberries, even a version of cranberry juice cocktail ("A glass when retiring promotes sleep and a clean mouth in the morning -- even to the smoker," went one 1930s ad), but the bulk of the cranberry business was tied to Thanksgiving.


Still, for growers like Lee, who had their doubts about colorless cranberries, the new white beverages have been a welcome surprise. "Marketing said it would appeal more to families with kids and it has," he says. He knows this from personal experience. When his 3-year-old grandson comes to visit, "My wife and I would much rather put white cranberry juice in his cup than red."


Holiday cocktails are a surefire way to spice up any party. With simple ingredients, you can become the bartender and create a memorable affair with flair. White cranberry juice, spicy ginger beer, freshly squeezed lime juice, and vodka come together for a seasonal favorite and twist on the classic Moscow Mule.


Mulled wine is a go-to holiday favorite, and it's usually made with red wine. I wanted to create a version with white wine and white cranberry juice for a different look and flavor to the classic winter drink.


As an avid lover of all things cranberry I thought those two words an anomaly when combined but with a simple bit of discovery I found that white cranberries are simply regular cranberries that have been harvested after the fruits are mature, but before they have attained their characteristic dark red color.


Since then, I have been trying a number of bubbly combinations. Earlier this month, when going to buy cranberry juice, I saw white cranberry juice. I knew right away it would make a delicious Christmas drink.


Our delectable line of bottled organic juices offers flavors that are sure to quench the thirst of every member of your family. Santa Cruz Organic Cranberry Nectar Juice Blend is bursting with the tart sweetness of white grape and cranberry. Not only is every sip of this juice delicious, but it's also gluten free, Certified Organic, and Non-GMO Project Verified. Enjoy a glass of Santa Cruz Organic Cranberry Nectar Juice Blend on its own for a perfect start to your day, blend it into a glass of lemonade for an extra blast of fruity flavor, or create a savory sauce or marinade.


Virgin margaritas? If you want to make a non-alcoholic version of this drink, simply replace the 4 ounces of tequila with an additional ounce of cranberry juice and lime juice. Then add a little extra ginger ale to fill up the cup. 041b061a72


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